Search Engine Optimization:
Search Engine Optimization is the process of make the website position at top place of Search Engine Result Page (SERP) while entering the specific keywords on Search Engine. For example If people using the keyword like Web Design Company on search engine,it shows the ten website URL at 1st page. Why Search Engine showing that particular website at top place instead of other website URL while using that Web Design Company Keyword...?Because that particular website had been effectively optimized to that keyword by the process of Search Engine Optimization. So only that website had been getting top place of search result while users entering that specific keywords. This is called Search Engine Optimization.
The main fact to make the website position on 1st page of search engine is increase our website visibility among the online users. Because most of people entering into the website which had been placed at top 5 position of search result. If you want your website reach more people means then your should improve the website ranking position at top 5 position. Then you could get more visitors and may converting them as your customers automatically.
There are some ON page and OFF page activities are available in Search Engine Optimization. These are the manual activities to make the website on Organic Search Result. So we should wait some amount of time to place a website in Organic Search Result. But we don't need to any investment for Organic result.
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Search Engine Marketing:
Search Engine Marketing is the process of make the website position at paid search result or Inorganic search result while entering the specific keywords on Search Engine. SEM is like a bidding platform; If your more bid to your website ad, You could have better chance to be listed at the top of the results. PPC is the part of Search Engine Marketing. With PPC advertising you can create your website ads, as well as manage your target people, and even location.
Difference Between SEO and SEM:
- No Need to pay to get the result in SEO. But we should pay for each click and can bid for a top listing to get the result in SEM.
- Need to manual work for SEO. No need to manual work for SEM .
- We could fix our targeted place,specific cities,national and global level in SEM.
- SEO take longer time to give the result.
- Usually SEO attract more visitors more than SEM.
Search Engine Optimization and Search Engine Marketing both are good for online and internet marketing business. Because both are help to improve the sales and conversion of business through the website.
Contact Information:
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Enquiry us: info@zinavo.com
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