SEO and SEM – Which Is Best For Your Business Growth Through Online

Nowadays Most of people believe the online marketing for their business growth to reach more amounts of online users. Because marketing through online only helps you getting more quality sales and business to the company. There are many marketing strategies are available through online and internet. Search Engine Optimization and Search Engine Marketing play an important role in online marketing. Some people are getting confuse to select the factors in SEO and SEM for online marketing promotions. They should know each method is different and having separate working principle.  

Search Engine Optimization: SEO is the process of improving website’s traffic through natural and organic ranking Search Engine Results Page. In this process we have to do manual work for our website to improve the keyword ranking by implementing the ON page and OFF page strategies. It should take time at least more than 2 to 3 months but it is an affordable cost.

Search Engine Marketing: SEM is the process of improving the website’s traffic through making text advertisements in top and right side of inorganic search engine result page. We have to spend the amount to Google Adwords for fix the ranking position to display our ads. It is also called as Pay Per Click (PPC).It meaning you have to pay money for every time while users clicking on your ad. The ranking position of ad determined by the various factors such as bid price, Click Through Rate (CTR) and Quality Score etc. So advertiser should pay more cost to win the top place. But we do not need to wait for get the result like 2 to 3 months.

Which method you should choose for your business? SEO? SEM? Or Both?

SEM helps to get the instant quality traffic to the web page. But you should need to pay more cost to display you ad on top place. Then only users will click your ad and entering into your website. SEM is the sort time approach to get the traffic to your website.

SEO is the long term approach to get the traffic to your website by adding good and quality content, effective on page optimization and generate high authority backlinks. If you want more traffic with in a day means go for Search Engine Marketing. But you should ready to pay for it. If you not like to pay the amount then Search Engine Optimization is good choice for you. Make your choice.

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Difference Between Search Engine Optimization and Search Engine Marketing

Search Engine Optimization:

Search Engine Optimization is the process of make the website position at top place of Search Engine Result Page (SERP) while entering the specific keywords on Search Engine. For example If people using the keyword like Web Design Company on search engine,it shows the ten website URL at 1st page. Why Search Engine showing that particular website at top place instead of other website URL while using that Web Design Company Keyword...?Because that particular website had been effectively optimized to that keyword by the process of Search Engine Optimization. So only that website had been getting top place of search result while users entering that specific keywords. This is called Search Engine Optimization. 

The main fact to make the website position on 1st page of search engine is increase our website visibility among the online users. Because most of people entering into the website which had been placed at top 5 position of search result. If you want your website reach more people means then your should improve the website ranking position at top 5 position. Then you could get more visitors and may converting them as your customers automatically.

There are some ON page and OFF page activities are available in Search Engine Optimization. These are the manual activities to make the website on Organic Search Result. So we should wait some amount of time to place a website in Organic Search Result. But we don't need to any investment for Organic result.

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Search Engine Marketing:

Search Engine Marketing is the process of make the website position at paid search result or Inorganic search result while entering the specific keywords on Search Engine. SEM is like a bidding platform; If your more bid to your website ad, You could have better chance to be listed at the top of the results. PPC is the part of Search Engine Marketing. With PPC advertising you can create your website ads, as well as manage your target people, and even  location.

Difference Between SEO and SEM:

• No Need to pay to get the result in SEO. But we should  pay for each click and can bid for a top listing to get the result in SEM.
• Need to manual work for SEO. No need to manual work for SEM .
• We could fix our targeted place,specific cities,national and global level in SEM.
• SEO take longer time to give the result.
• Usually SEO attract more visitors more than SEM.

Search Engine Optimization and Search Engine Marketing both are good for online and internet marketing business. Because both are help to improve the sales and conversion of business through the website.

Contact Information:

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Web Designing Company Bangalore

http://www.zinavo.co/

http://www.zinavo.com/

Skype: zinavotechnologies

Call us USA: +1-213-233-1613

Call us UK: +442032898924

Mobile: +91 89042 26774

Enquiry us: info@zinavo.com

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