SEO and SEM – Which Is Best For Your Business Growth Through Online

Nowadays Most of people believe the online marketing for their business growth to reach more amounts of online users. Because marketing through online only helps you getting more quality sales and business to the company. There are many marketing strategies are available through online and internet. Search Engine Optimization and Search Engine Marketing play an important role in online marketing. Some people are getting confuse to select the factors in SEO and SEM for online marketing promotions. They should know each method is different and having separate working principle.  

Search Engine Optimization: SEO is the process of improving website’s traffic through natural and organic ranking Search Engine Results Page. In this process we have to do manual work for our website to improve the keyword ranking by implementing the ON page and OFF page strategies. It should take time at least more than 2 to 3 months but it is an affordable cost.

Search Engine Marketing: SEM is the process of improving the website’s traffic through making text advertisements in top and right side of inorganic search engine result page. We have to spend the amount to Google Adwords for fix the ranking position to display our ads. It is also called as Pay Per Click (PPC).It meaning you have to pay money for every time while users clicking on your ad. The ranking position of ad determined by the various factors such as bid price, Click Through Rate (CTR) and Quality Score etc. So advertiser should pay more cost to win the top place. But we do not need to wait for get the result like 2 to 3 months.

Which method you should choose for your business? SEO? SEM? Or Both?

SEM helps to get the instant quality traffic to the web page. But you should need to pay more cost to display you ad on top place. Then only users will click your ad and entering into your website. SEM is the sort time approach to get the traffic to your website.

SEO is the long term approach to get the traffic to your website by adding good and quality content, effective on page optimization and generate high authority backlinks. If you want more traffic with in a day means go for Search Engine Marketing. But you should ready to pay for it. If you not like to pay the amount then Search Engine Optimization is good choice for you. Make your choice.

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How to Improve the Quality Score and Performance of PPC Ad?

What is Pay Per Click Advertising?

• PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their advertisement. 

• The first way that PPC can benefit your SEO campaign is by helping you to write better headlines that get more clicks.

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Difference between Search Engine Optimization and PPC:

• Search Engine Optimization is specific to marketing your brand/service/products through organic result of search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking result. We would spend more time to get the result in Search Engine optimization.

• PPC helps to marketing our brand/services/products inorganic result of search engines. We would spend some money to make our advertisement on top place of search engine inorganic result page.

What is Quality Score in PPC?

• A high Quality Score means that your ads, keywords, and landing page seem to be very relevant to what a customer is searching for and also relevant to one another. The more relevant your ads and landing pages are to the user, the higher your Quality Score.

• For example if people using the keyword Website Development Company India for getting the information,if your PPC ad also having the same keyword Website Development Company India means,your PPC ad's Quality score will be increase.That is the relevant keyword.

• Your Quality Scores will affect your ad position on the page as well as your prices.

Quality score is determined by a combination of factors:

1. Click-Through Rate.
2. Relevance of a Keyword to its Ad Group.
3. Landing Page Quality.
4. Relevance of Your Ad Text.
5. Historical Account Performance.

How do I reduce costs of my paid search campaigns?

 You can’t answer accurately a question that isn’t accurate itself.But Using some factors and techniques we could reduce the cost for our Advertisement.

Factors  to reduce the cost of paid search campaigns

1. Structure Your Campaigns Properly
2. Long Tail Keywords
3. Proper Ad Development
4. Creating Dedicated Landing Pages
5. Used Advanced Ad Scheduling
6. Monitor/Improve Your Ad Score

Structure of a Google AdWords paid search campaign:

• Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. 

• Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

How do you describe building your keyword list?

1. Identify your audience
2. Review your existing offerings
3. Look at your competitors
4. Check web analytics results
5. Expand keywords using various tools

How to achieve good CTR?

1. Target your ads to right audience
2. Select correct keyword matching
3. See that you target your ads by location and language
4. Create different Ad Groups for different search phrases/keywords
5. Calculate how much you can afford for the day
6. test your ads on daily basis, change if you don`t get any response from users.

Many Website Design Company and SEO Company Bangalore Offering the services in PPC for gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals.

Zinavo Technologies is an experienced Web Development Companies and SEO company and by using our expertise, professional SEO knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary.

For more details:

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SEO Services Bangalore

http://www.zinavo.co/

Zinavo Technologies

Call us USA: +1-213-233-1613

Call us UK: +442032898924

Call us IND: 080-32323100

Mobile: +91 8951605480

Enquiry us: info@zinavo.com

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