Thursday, 30 October 2014

SEO and SEM – Which Is Best For Your Business Growth Through Online

Nowadays Most of people believe the online marketing for their business growth to reach more amounts of online users. Because marketing through online only helps you getting more quality sales and business to the company. There are many marketing strategies are available through online and internet. Search Engine Optimization and Search Engine Marketing play an important role in online marketing. Some people are getting confuse to select the factors in SEO and SEM for online marketing promotions. They should know each method is different and having separate working principle.  

Search Engine Optimization: SEO is the process of improving website’s traffic through natural and organic ranking Search Engine Results Page. In this process we have to do manual work for our website to improve the keyword ranking by implementing the ON page and OFF page strategies. It should take time at least more than 2 to 3 months but it is an affordable cost.

Search Engine Marketing: SEM is the process of improving the website’s traffic through making text advertisements in top and right side of inorganic search engine result page. We have to spend the amount to Google Adwords for fix the ranking position to display our ads. It is also called as Pay Per Click (PPC).It meaning you have to pay money for every time while users clicking on your ad. The ranking position of ad determined by the various factors such as bid price, Click Through Rate (CTR) and Quality Score etc. So advertiser should pay more cost to win the top place. But we do not need to wait for get the result like 2 to 3 months.

Which method you should choose for your business? SEO? SEM? Or Both?

SEM helps to get the instant quality traffic to the web page. But you should need to pay more cost to display you ad on top place. Then only users will click your ad and entering into your website. SEM is the sort time approach to get the traffic to your website.

SEO is the long term approach to get the traffic to your website by adding good and quality content, effective on page optimization and generate high authority backlinks. If you want more traffic with in a day means go for Search Engine Marketing. But you should ready to pay for it. If you not like to pay the amount then Search Engine Optimization is good choice for you. Make your choice.

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