Tuesday, 4 February 2014

How to Improve the Quality Score and Performance of PPC Ad?

What is Pay Per Click Advertising?

  • PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their advertisement. 
  • The first way that PPC can benefit your SEO campaign is by helping you to write better headlines that get more clicks.
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Difference between Search Engine Optimization and PPC:

  • Search Engine Optimization is specific to marketing your brand/service/products through organic result of search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking result. We would spend more time to get the result in Search Engine optimization.
  • PPC helps to marketing our brand/services/products inorganic result of search engines. We would spend some money to make our advertisement on top place of search engine inorganic result page.

What is Quality Score in PPC?
  • A high Quality Score means that your ads, keywords, and landing page seem to be very relevant to what a customer is searching for and also relevant to one another. The more relevant your ads and landing pages are to the user, the higher your Quality Score.
  • For example if people using the keyword Website Development Company India for getting the information,if your PPC ad also having the same keyword Website Development Company India means,your PPC ad's Quality score will be increase.That is the relevant keyword.
  • Your Quality Scores will affect your ad position on the page as well as your prices.

Quality score is determined by a combination of factors:
  1. Click-Through Rate.
  2. Relevance of a Keyword to its Ad Group.
  3. Landing Page Quality.
  4. Relevance of Your Ad Text.
  5. Historical Account Performance.

How do I reduce costs of my paid search campaigns?

 You can’t answer accurately a question that isn’t accurate itself.But Using some factors and techniques we could reduce the cost for our Advertisement.

Factors  to reduce the cost of paid search campaigns
  1. Structure Your Campaigns Properly
  2. Long Tail Keywords
  3. Proper Ad Development
  4. Creating Dedicated Landing Pages
  5. Used Advanced Ad Scheduling
  6. Monitor/Improve Your Ad Score

Structure of a Google AdWords paid search campaign:
  • Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. 
  • Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

How do you describe building your keyword list?
  1. Identify your audience
  2. Review your existing offerings
  3. Look at your competitors
  4. Check web analytics results
  5. Expand keywords using various tools

How to achieve good CTR?
  1. Target your ads to right audience
  2. Select correct keyword matching
  3. See that you target your ads by location and language
  4. Create different Ad Groups for different search phrases/keywords
  5. Calculate how much you can afford for the day
  6. test your ads on daily basis, change if you don`t get any response from users.
Many Website Design Company and SEO Company Bangalore Offering the services in PPC for gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals.

Zinavo Technologies is an experienced Web Development Companies and SEO company and by using our expertise, professional SEO knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary.

For more details:

Zinavo Technologies
Call us USA: +1-213-233-1613
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com
SKYPE us: nazar204


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