Monday, 16 December 2013

Effective Techniques of Lead Generation

What is Lead in Business?

Most of all Business people and Professional companies concentrate on getting leads to their business. Because leads only making sales and business to our companies. Lead means an individual persons or organization that expresses their interest on you or your services, by impressing your advertisement or promotion in marketing context. It is the most important initiative in the B2B marketer’s list of responsibilities.
Basics of Lead Generation Process:
  • Good content
  • Effective Social Media  


Below three are major facts in lead generation:
  • Delivering Valuable Information
  • Creating Demand
  • Long-Term Planning


Lead Generation Techniques:
  1. Internet Marketing
  2. Attraction Marketing
  3. Direct Marketing
  4. Promotional Marketing


1.Internet Marketing:
  •  Make a web form and place it on your blog or website that will ask for users and visitor’s requirement and details.
  • Make website visibility on 1st page of Google, Bing, Yahoo search engines.
  • Target your niche with pay-per-click advertising.
  • Post free classified advertisement.
  • More involved in Article marketing.


2.Attraction Marketing:
  • Join forum discussion and helping to others by answering the threads & inserting a link to your website(Signature link).
  • Include a link to your website in your signature while posting your feedback and comments to any blogs or articles.
  • Briefly describing the content related to your products or services that help to users will find you.


3.Direct Marketing:
  • Directly Conduct the event, meeting and speak about your services to potential clients.
  • Make phone call and send Email to warm market and ask them if they are interested in your product or service and if so, add them to your leads.
  • Create a Post card and marketing campaign.
  • Conduct and participate in more trade show.


4.Promotional Marketing:
  • Attach a car magnet with your website info and business phone number along with a call to action for people to contact you today.
  • Ask your existing consumers for referrals and offer them a discount for each referral on their next order.
  • Offer free promotional pens, key chains, cups, T-shirts and other products that have your business details and contact information printed on them.

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