Doing perfect Search Engine Optimization process for the ecommerce website which has the hundreds (or even thousands) of product and category pages is the real challenge.Getting place on 1st page is not enough for making business.You must getting 1st rank on the search engine.Because being 1st rank only giving more Click Through Rate (CTR) from the online users to the website. And website getting more impressions which is have the first position is almost double for the second position.
It means if you not implementing the effective SEO strategies to your eCommerce website,then it should be losing brand,impressions,clicks and also sales.So i am going to explain the important things to SEO for Ecommerce Websites and how to rank your website on 1st rank on Search Engine Result Page.
Keyword Research:
Before start the ON page and OFF page work to the website, analyzing the keyword and keyword research is very important thing.Optimizing the correct and target keywords on the website only help to get the value customers to the business through search engine.Potential customers are using the keywords to find the products .If your website having the relevance keyword matching to the customers using,Search engine would give more credits to the website.
Because the algorithm of search engine to determine the best and most relevant matches keywords for every single search. This is the main important fact to choose the correct keywords, so that the search engines can crawl your website & match and display your site in the search results to the most relevant and popular keywords searches.Long Tail Keywords like Web Designing Companies Bangalore and Men Formal Shirt Online Shopping are substantially easier to rank.
Major things in Keyword Research:
- Long Tail keywords
- High Competition keywords
- High Search Volume Keywords.
If you optimizing the same keywords for the multiple pages of the same website that will be call "Keyword Cannibalization".So search engine getting confuse to give the important for which page of the website due to this keyword cannibalization.
Google Keyword Planner is the Best Tool for analyzing and research the keywords for every website especially for ecommerce websites.We can easily get the competition details,Search volume details with the help of Google Keyword Planner tool.
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